Estate Empire is a startup real estate agency based in New York, primarily focused on residential rentals. It caters to New York City’s rental market, streamlining the process for tenants to find and secure rental properties and for landlords and agents to find qualified tenants. As a new entrant in the market, Estate Empire sought to establish a strong online presence from the outset with a cutting-edge website designed to attract affluent buyers and provide an exceptional user experience.
As the lead designer, I was responsible for the complete website design, including all pages. This involved multiple iterations and incorporating stakeholder feedback to ensure the final product met all requirements and exceeded expectations. My role included creating wireframes and prototypes, crafting a luxurious and modern visual design, ensuring an intuitive user experience, optimizing navigation and interactions, and making the website fully responsive. I worked closely with stakeholders, making necessary adjustments to achieve the desired outcome.
Develop an intuitive and engaging user interface for easy browsing, searching, and viewing of property listings.
Create a visually appealing design that reflects the luxury and modernity of the properties offered by Estate Empire.
Include essential features such as  property search, Pre-screening and digital verification for tenants, and easy contact forms.
Provide comprehensive options for both renting and buying properties.
Separate sections for rental and purchase properties, making it easy for users to navigate and find relevant listings.
Fast loading times and seamless user experience across platforms.
Dashboard for analyzing sales and leads, easy property listing, and chat section for on the go conversation.
Options for secure online transactions for deposits and payments.
Integration with major payment providers.

1. Discovery Phase

  • Conducted interviews with key stakeholders to understand their vision, goals, and target audience.
  • Analyzed competitor websites and identified industry trends to ensure the design was competitive and modern.

COMPETITOR FEATURE COMPARISON

2. Planning Phase

  • Created a detailed sitemap outlining the website's structure, ensuring all essential pages and features were included.
  • Designed wireframes for key pages to establish the layout and flow of the website.

SITEMAP OVERVIEW (For confidentiality reasons, certain details in the sitemap have been omitted and limited.)

3. Design Phase

  • Developed a modern and luxurious visual design using high-quality images, elegant typography, and a sophisticated color palette.
  • Incorporated interactive elements such as hover effects, animations, and transitions to enhance user engagement.

LANDING PAGE DESIGN (For confidentiality reasons, only the landing page is displayed as the site is currently under development.)

Live site coming soon  🎉

Let’s talk business

If you need a web designer for your project send me an email and I'll be delighted to discuss and fulfil your web design needs. Whether it's a new website, a redesign, or ongoing maintenance, I specialize in creating visually appealing and user-friendly sites. Email me at shlok.freelance@gmail.com to get started on enhancing and completing your web project.

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